Monday, September 7, 2009

Be Thoughtful - Think gives us something to think about



Despite the fact that I've just declared making your own coffee to be the most thoughtful way to do it, there are some places pioneering the precedence for coffee shops to feed the habit with a conscience. ThinkCoffee is one of my favorite spots. Lucky for me, it is super convenient to where I work, but I've gone out of my way several times to support their business over other, more prevailant competitors. Think has thought about more than just serving coffee and turning a profit. Think has thought more about everything else that matters instead and has become a huge success in the process.
So first things first. The coffee. It's all certified shade grown.  If you prefer tea, they serve it up fair trade and all organic. Think Coffee does not just serve you any old milk off a refridgerated semi truck, they serve you cow's milk from local farmers sans hormones and antibiotics .
Not only are their plastic cups made from plants (bioplastics
) and are completely biodegradable and compostable , the bins for paper and plastic recyclables, as well as compost (i.e. your plastic cups) are easier to spot than the trash (if you still have any after putting everything in its proper future use recepticle). As for being a good neighbor, they stand alone. They serve beer from local breweries, wine from small distributors and squeeze fresh juice daily. They offer all natural treats with some vegan and organic options, for any time of day. All of which are either made in house or from bakeries and cafe's around the neighborhood. They have a "give and take" library for books to be used and reused and 10% of their profits gets donated to local charities and yet, the price you pay for all of this good stuff is not inflated because of it. In fact, its a bargain when you really think about it!
It makes me feel good to know that I am helping to contribute to all of these great causes every time I stop in for a caffeine kick or snack I can trust. I hope this is the beginning of a trend for other food establishments to start thinking about all the things Think believes matter. And truly, they've given us all something to think about.
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